Web & Mobile Development

6 Top Professional Website Builders for Small Businesses

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6 Top Professional Website Builders for Small Businesses

Building your website is a priority, but what if you can’t afford to bring in an independent website designer? There are plenty of options you can find from a free builders list to take advantage of today.

To give you an insight into some of the options available, this guide is going to show you some of the top picks that you should consider. With 77 percent believing a poor website is a weakness, you need the right builder.

Which of these top professional website builders will you use for your small business website today?

1. Website Builder.

The Website Builder platform will help you to build a professional website in just three steps. Despite the simplicity of this platform, there are thousands of templates to choose from. And you don’t have to stick with the templates available. Every template is freely open to editing, so you can do what you like with it and make a completely unique website.

There are both SEO and integration tools that come with it, so you can cover all the requirements of a modern website. You can also use the free domain name option, but in general it’s always better to use a paid domain name so it’s truly unique.

Related: Does Your Website Say, ‘Trust Me’? It Better.

2. Wix.

Wix is one of the most well-known website platforms in the world. Other than WordPress, this is one of the best free website builders available. You can create practically anything using Wix, but it tends to work best with fashion and apparel websites.

What makes Wix stand out are the SEO link building tools that come with your free website. It’s easy to rank high when you’re using Wix. To get started all you need to do is begin embedding the various Wix templates as and when you please. Connect the media widgets and you instantly have a professional looking website at your disposal.

3. Weebly.

Weebly is another one of the more well-known website builders on this list. It’s ideal for practically any type of business because there’s a website template for practically any niche. Take advantage of the simple drag and drop system when creating your website and you can have something that even a professional designer would be proud of.

Related: 17 Ways To Immediately Improve Your Website Traffic

Weebly automatically comes with mobile friendly designs, along with compatibility with multiple browsers. One feature that you get with Weebly that you don’t get with other website builders is a personalized domain name.

4. Sitey.

Sitey comes with the drag and drop system that makes building a website to your specifications so easy. Every template has mobile responsiveness built in, as well as being compatible to Google’s best practices.

Primarily, this is a network that sticks to using plugins and extensions to make up the bulk of its functionality. The customer service available is another plus point for Sitey. It’s available 24/7 and is well-known for being one of the most helpful customer service departments of all the options on this list.

5. IM Creator.

IM Creator uses something called “Stripes,” which are pre-customizable. This website builder is one of the easiest builders to use because you can have a professional website up and running in a matter of minutes.

All the templates provided by IM Creator are retina ready, which means they are programmed to be used immediately with a live audience. All these designs can be placed onto websites that utilize hundreds of pages.

Related: How to Build a Website That Keeps Visitors Hooked

With IM Creator you don’t have to worry about hosting because you automatically gain access to guaranteed unlimited hosting and bandwidth.

6. Jimdo.

If you need an ecommerce builder, Jimdo is an option that you should seriously consider. Create an online shop without all the issues associated with making your shopping cart work by downloading one of the dedicated ecommerce themes presented by Jimdo.

It even caters to heavyweight ecommerce stores. You can check all the various options and features to make sure you have the functionality you need. While this is a free website builder, you do have a paid option available, which comes with a ton of additional features. However, the free version is more than capable of fulfilling your needs.

Finding the right website builder for you requires some thought. Consider what your site needs to thrive and the features you need to create the platform you want.

The right website builder for you is out there. You just need to search for it.
article source : www.entrepreneur. com

Why Your Business Needs Its Own Mobile App?

Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company.

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

 

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

 

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

 

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)

 

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

 

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

 

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

 

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.


 

Source of the article:
http://www.forbes. com/

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