As we enter 2016, look for evergreen content to grow in prominence. Once utilized by large brands with deep pockets, it’s becoming increasingly clear that the future of content marketing lies in the ability to create rich, immersive, and engaging content that lasts. If your content schedule for this calendar year only contains on-site blog posts and… more
What is brand strategy? By definition, brand strategy is a long-term plan for the development of a successful brandin order to achieve specific goals. First, let’s clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that — it’s the stuff that feels… more
We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool? Well, ok probably yes to the latter, but a… more
Today I’d like to talk about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile… more
