يرى المصابون بعسر القراءة الحروف متحركة أو في موضع خطأ، كما يمكن أن يختلط عليهم الأمر في اتجاه الكتابة بين اليمين واليسار.
تعرّف في هذا المقال على السبب المحتمل الذي توصل إليه عالمان فرنسيان.
Content Writer vs Copywriter: What’s the Difference?
A Content Writer and a Copywriter is the same thing, right? They both write words used in online and offline content, so surely they’re just fancy names for what is essentially a writer?
In actual fact, they’re very different. They both act as a cornerstone for the other; think of them as two different sides of the same coin, as although there are similarities in the two skill sets, there are also some clear differences, too.
From a traditional marketing perspective, the answer is pretty simple. Let’s explore…
What is a Content Writer?
Put simply, they write content. Although there must be more to them than that, surely? Well, yes, Content Writers create a range of different content types using written word; usually long-form, rich-content that is search engine optimised.
When a Content Writer creates a piece of content they are most likely considering the use of keywords, Meta, and how shares and links to the piece will amplify the content. A Content Writer can also be known to create ‘evergreen content’; articles, blog posts, newspaper pieces, magazine features, whitepapers and any other types of long-form, content.
Content Writers are quite journalistic in nature, with editorial copy tightly in their remit, generally writing pieces of content with longer word counts and intricate details – these authoritative pieces perform better when being shared online too.
And how, you might be wondering, is that any different from a Copywriter?
What is a Copywriter?
A Copywriter is of a similar vein in that they also write copy. However, Copywriters are usually used as advertising vehicles, typically specialising in short-form copy, such as straplines, headlines or press ads.
Now that’s not to say that Copywriters shouldn’t have long-form copy in their arsenal. In fact, what we’re seeing is a transition of Copywriters to web writers in marketing, such as display advertising, creating an even stronger online presence. Over time, these will naturally migrate to Content Writers.
Copywriters are praised for the creation and ideation of words in campaigns, where the marketing material is used to persuade a person or a group to think or act a particular way. This is generally achieved in short-form copy or storytelling, evoking emotion and a personal connection with the audience; it also lends itself to a humorous or jovial tone – perfect for straplines or headers. In fact, for a Copywriter, brevity is vital.
That being said, there is a cross over in remits.
How Do Content Writers and Copywriters Work?
Arguably, they’re two of the same and in no uncertain terms is one easier than the other as a profession. However there are definitely differences that seem to be overlooked and these can come in handy if you’re looking to hire a writer for specific work.
These days, it’s crucial to be well versed in both.
Further differences between the two lie with the submittal deadlines. Although this isn’t always definitive, Content Writers appear to have longer lead-times than Copywriters. Their work is a result of well-planned content with the help of road maps, timelines, content calendars and the like. Whereas a Copywriter can be called on at the last minute to provide copy. Whilst being agile and reactive should be in both skill sets, Copywriters are less likely to plan in their workload as concisely as a Content Writer.
Saying this, Content Writers should not remove working to tight deadlines from their skill set either and Copywriters won’t always have the luxury of a working extension.
Going forward, Content Writers and Copywriters must work arm in arm to build traffic, create relationships with customers and consumers and ultimately build the brand. So although they have slightly different responsibilities, it’s paramount to include them both when building websites. However, as Copywriters grow to combine strategic writing with great content, they may just have the best of both worlds. As the term Content Writer is still in its infancy, perhaps we’ll continue to see a cross over as it evolves.
What Do You Think?
What are your thoughts? Do you agree with how the terms have been split? Are you a writer and feel that it’s more about perspective, or do you think they are much of the same and a Content Writer is just marketing jargon – probably at some point thought up by a Copywriter?
Source: www.koozai. com/
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7 SIGNS YOU’RE BLOGGING ABOUT TOO MANY TOPICS
Every Badass Babes session this is one of the most important things we cover and subsequently, one of the most panic-inducing. My guess is that many of you are spreading yourself too thin and by giving a handful of topics the axe you’ll not only be less stressed, but make your readers much happier and more engaged.
So, here are 7 signs you need to narrow the number of topics you’re covering…
YOU’RE WORRIED YOU MIGHT ALIENATE READERS WHO PREFER A CERTAIN TOPIC
When I write about circus, blog/business readers may be entertained, but when I write about blogging or business, people who come here for aerial tips are likely uninterested. And since my business is based around people hiring me or buying products related to blogging and business, you already know what topics got the axe. I try to share a little about what I’m doing circus-wise in my Sunday link post and still share videos on Instagram, but I now know that almost all of my posts will be enjoyed by almost all of my readers.
YOU HAVE TROUBLE DECIDING ON POST IDEAS
When I narrowed my focus to be blogging, business, badass life it made it 100% easier to decide what to write about each week. I was ruthless and if it didn’t fit into those categories, it didn’t fit on my blog. Now, I post three times a week and try to hit one category per post. This is so much easier than star at a list of 75 topics trying to decide which to hit and what to write about.
YOUR BLOG TRAFFIC IS SPORADIC
You write on a regular basis, but some days you get 1000 hits and some days it’s in the low hundreds. What gives?? I’m guessing your posts are all about the same level of awesome, which means your readers are super into some topics and don’t care much about the others.
WHEN ASKED TO DESCRIBE YOUR BLOG YOU BLURT OUT A RANDOM LIST
Everything you cover should be connected under one umbrella. Mine is growing your online presence and everything I write contributes to that. Badass Babe Chrystina was writing about throwing parties and handmade cards which seemed like they could be separated into two blogs, but she discovered her real passion was connecting with the people in her life, which means both topics can work together.
YOU’RE HAVING AN IDENTITY CRISIS OVER BLOG NAME OR DESIGN
Today you want to be Crafty Cara with a bright glittery design and tomorrow Cara’s Campers with earth tones sounds way better. If you’re thinking about switching your blog name or have a tendency to change your design every other month, you might want to consider narrow your focus or splitting your site in two.
YOU FEEL SCATTERED ON SOCIAL MEDIA
The strongest social media accounts have one central focus.I love when a tweet or photo pops-up and I know who it’s from immediately. People follow me on Twitter for blogging, business, productivity advice. If I was also sharing recipes, DIY projects, travel stories, I guarantee my account would grow at a much slower pace and I’d lose followers who aren’t interested in all of that. You can and should add in a few personal tweets or photos, so you appear human, but posting about everything will only make you blend in.
YOU CAN’T KEEP UP WITH THE WORKLOAD
If you’re always changing gears, crafting one day, baking the next, and then writing design tutorials, I can imagine you wouldn’t have time for much else. Having a smaller focus makes it easier to create a content calendar and produce less content because all your readers are devouring every single post instead of just the ones from the category they like.
HOW MANY TOPICS SHOULD YOU HAVE?
I would aim for five items or less that all connect in some way. You’ll have a little variety, but most of your readers should enjoy most of your content. If you have multiple topics you’re mega passionate about, consider branding your site under your name, then YOU are the connection. Splitting your blog in two is also an option, but SEO-wise pointing all the traffic to one website works better.
WAYS TO NARROW YOUR FOCUS
- Reader survey – let them tell you what they like best
- What categories get the most traffic / comments / social media shares
- Can you write a list of 52 post titles for each topic?
- Check Pinterest, which boards get the most love and which are being ignored?
the article source:www. xosarah. com
10 Benefits of Reading: Why You Should Read Every Day!!
When was the last time you read a book, or a substantial magazine article? Do your daily reading habits center around tweets, Facebook updates, or the directions on your instant oatmeal packet? If you’re one of countless people who don’t make a habit of reading regularly, you might be missing out: reading has a significant number of benefits, and just a few benefits of reading are listed below.
- Mental Stimulation
Studies have shown that staying mentally stimulated can slow the progressof (or possibly even prevent) Alzheimer’s and Dementia, since keeping your brain active and engaged prevents it from losing power. Just like any other muscle in the body, the brain requires exercise to keep it strong and healthy, so the phrase “use it or lose it” is particularly apt when it comes to your mind. Doing puzzles and playing gamessuch as chess have also been found to be helpful with cognitive stimulation. - Stress Reduction
No matter how much stress you have at work, in your personal relationships, or countless other issues faced in daily life, it all just slips away when you lose yourself in a great story. A well-written novel can transport you to other realms, while an engaging article will distract you and keep you in the present moment, letting tensions drain away and allowing you to relax.
- Knowledge
Everything you read fills your head with new bits of information, and you never know when it might come in handy. The more knowledge you have, the better-equipped you are to tackle any challenge you’ll ever face.
Additionally, here’s a bit of food for thought: should you ever find yourself in dire circumstances, remember that although you might lose everything else—your job, your possessions, your money, even your health—knowledge can never be taken from you.
- Vocabulary Expansion
This goes with the above topic: the more you read, the more words you gain exposure to, and they’ll inevitably make their way into your everyday vocabulary. Being articulate and well-spoken is of great help in any profession, and knowing that you can speak to higher-ups with self-confidence can be an enormous boost to your self-esteem. It could even aid in your career, as those who are well-read, well-spoken, and knowledgeable on a variety of topics tend to get promotions more quickly (and more often) than those with smaller vocabularies and lack of awareness of literature, scientific breakthroughs, and global events.
Reading books is also vital for learning new languages, as non-native speakers gain exposure to words used in context, which will ameliorate their own speaking and writing fluency.
- Memory Improvement
When you read a book, you have to remember an assortment of characters, their backgrounds, ambitions, history, and nuances, as well as the various arcs and sub-plots that weave their way through every story. That’s a fair bit to remember, but brains are marvellous things and can remember these things with relative ease. Amazingly enough, every new memory you create forges new synapses (brain pathways)and strengthens existing ones, which assists in short-term memory recall as well as stabilizing moods. How cool is that?
- Stronger Analytical Thinking Skills
Have you ever read an amazing mystery novel, and solved the mystery yourself before finishing the book? If so, you were able to put critical and analytical thinking to work by taking note of all the details provided and sorting them out to determine “whodunnit”.
That same ability to analyze details also comes in handy when it comes to critiquing the plot; determining whether it was a well-written piece, if the characters were properly developed, if the storyline ran smoothly, etc. Should you ever have an opportunity to discuss the book with others, you’ll be able to state your opinions clearly, as you’ve taken the time to really consider all the aspects involved.
- Improved Focus and Concentration
In our internet-crazed world, attention is drawn in a million different directions at once as we multi-task through every day. In a single 5-minute span, the average person will divide their time between working on a task, checking email, chatting with a couple of people (via gchat, skype, etc.), keeping an eye on twitter, monitoring their smartphone, and interacting with co-workers. This type of ADD-like behaviour causes stress levels to rise, and lowers our productivity.
When you read a book, all of your attention is focused on the story—the rest of the world just falls away, and you can immerse yourself in every fine detail you’re absorbing. Try reading for 15-20 minutes before work (i.e. on your morning commute, if you take public transit), and you’ll be surprised at how much more focused you are once you get to the office.
- Better Writing Skills
This goes hand-in-hand with the expansion of your vocabulary: exposure to published, well-written work has a noted effect on one’s own writing, as observing the cadence, fluidity, and writing styles of other authors will invariably influence your own work. In the same way that musicians influence one another, and painters use techniques established by previous masters, so do writers learn how to craft prose by reading the works of others.
Tranquility
In addition to the relaxation that accompanies reading a good book, it’s possible that the subject you read about can bring about immense inner peace and tranquility. Reading spiritual texts can lower blood pressure and bring about an immense sense of calm, while reading self-help bookshas been shown to help people suffering from certain mood disorders and mild mental illnesses.
- Free Entertainment
Though many of us like to buy books so we can annotate them and dog-ear pages for future reference, they can be quite pricey. For low-budget entertainment, you can visit your local library and bask in the glory of the countless tomes available there for free. Libraries have books on every subject imaginable, and since they rotate their stock and constantly get new books, you’ll never run out of reading materials.
If you happen to live in an area that doesn’t have a local library, or if you’re mobility-impaired and can’t get to one easily, most libraries have their books available in PDF or ePub format so you can read them on your e-reader, iPad, or your computer screen. There are also many sources online where you can download free e-books, so go hunting for something new to read!
There’s a reading genre for every literate person on the planet, and whether your tastes lie in classical literature, poetry, fashion magazines, biographies, religious texts, young adult books, self-help guides, street lit, or romance novels, there’s something out there to capture your curiosity and imagination. Step away from your computer for a little while, crack open a book, and replenish your soul for a little while.
Source: www.lifehack. org/
Do you know the Difference Between Book and e-Book?
What is a book? A book is a physical book that has the text, images, etc., printed on paper. The pages are bound together and the book has either a hard cover, or soft cover (paperback).
What is an eBook? An e-book is a digital or electronic book that is formatted into a file that can be read on a reader device or app.
Many of the conventions of a print book are used in an e-book – for example: cover, title page, copyright page, table of content, chapters, paragraphs, etc.
So…if these are the similarities, what are the differences?
The single most important difference is that print books have static layouts that once printed do not change, whereas eBook have dynamic layouts. This is because most eBook are formatted with re-flowable text.
What is re-flowable text?
It is “the ability to automatically wrap words in a document to the next line as the user changes the window size and thereby relocates the right margin of the page” (ref: pcmag.com). If you want to see this in action, open your book in Microsoft Word and go to Menu View > Web Layout. You will see that there aren’t “pages”, per se. Now resize your screen smaller, then larger. You will see the text “wrap” to adjust to the size of the screen.
Because the e-book text “flows” to adjusts to the size of the screen, ebooks do not have pages as in a print book. Since they do not have pages, they do not have page numbers. As they do not have page numbers, one cannot use page numbers as a means of navigating and referencing in a table of contents or index. Instead, one has a table of contents that is hyperlinked to the individual chapters and/or sections of the book. Instead of an index, the reader will use the ereader’s search function to search for specific words or topics.
As ebooks do not have pages, there are a few other things found in ebooks are different in print books. There aren’t headers or footers in an ebook. Footnotes become “end notes”. Also, to ensure the predictability of placement, images must be in line with the text and centered. Most eReaders at this time do not accept charts, tables and columns, so these must be converted into an image first.
In an e-book, the reader can set the font type and size, as well as the sentence spacing so long as the font has not been embedded during formatting.
Readers also have the use of the ereader’s search function to navigate throughout the book.
The following are not used for formatting eBooks:
tabs
spacebar
paragraph returns
symbols
columns
text boxes
colored font (colored font can make it very difficult to read on some eReading devices that don’t support colour)
This explanation of some of the similarities and difference between print books and eBook with reflowable text should help you understand the transition from one to the other.
The following is a quote from the Smash word Style Guide:
How EBook Formatting is Different from Print Formatting
Ebooks are different from print books, so do not attempt to make your ebook look like an exact facsimile of print book, otherwise you’ll only frustrate yourself by creating a poorly formatted, unreadable ebook.
With print, you control the layout. The words appear on the printed page exactly where you want them to appear.
With eBook, there is no “page.” By giving up the control of the printed page, you and your readers gain much more in return.
Page numbers are irrelevant. Your book will look different on every e-reading device. Your text will shape shift and reflow. Most e-reading devices and e-reading applications allow your reader to customize the fonts, font sizes and line spacing. Your customers will modify how your book looks on-screen to suit their personal reading preference and environment.
By transforming your books into digital form, you open up exciting possibilities for how readers can enjoy them.
At Smash words, our motto is “your book, your way,” and this means a reader should be able to consume your book however works best for them, even if that means they like to read 18 point Helvetica with blue fonts, lime background colour, and triple spaced lines. Many e-reading devices and e-reading apps support some or all of these strange different tastes.
In order for us to prepare your words to be stirred up and reconstituted in this digital soup, it’s important your Smash words source file is formatted to liberate the words in digital form.
The book’s formatting will be and must be different from its paper-based formatting and layout (for some works like poetry, the formatting is integral to the reading experience, and we can work with that too).
Most readers want your words, not your fancy page layout or exotic type styles. This is especially important for your e-book customers, because you want your work to display well on as many digital reading devices as possible so the reader can have their book their way. Some of your buyers may want to read on the Amazon Kindle, others may prefer to read on the iPhone or Sony Reader, or even read on multiple devices. Others may want to just read it on screen using one of the several e-reading applications, such as Adobe Digital Editions or FBReader.”
Source: www.ebooklaunch. com
Marketing Trends for 2016 – Will we be in a post-digital era?
Our look at the latest trends in digital media and technology and how they will impact marketing in 2016
At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What’s Hot?” and “What’s Next?” are always the most common questions when I give webinars and talks!
What are the latest digital marketing trends for 2017?
I originally wrote this post in early 2016 and, as you’ll know, the digital marketing world moves fast, so in a new post, I have recommendations on key trends for 2017. Hopefully, you’ll find different ideas there. This post looks at integration and the challenges of digital transformation, the new post looks at 5 different types of trends each business should consider and specific trends that should change your approach.
Download free resource – Managing Digital Marketing 2016
Our research report based on a survey of Smart Insights members and Technology for Marketing 2016 attendees explores the approaches businesses use to plan and manage their investments in digital marketing.
Access the Managing Digital Marketing in 2016
What do you think will be single biggest trend in digital media and technology in 2016?
To inform my thinking on marketing innovation, I’m always interested to hear the view of “hands-on” marketers in businesses running digital marketing activities as to what they see as the most important trends and I’m grateful for readers input into research like that shared in our Managing Digital Marketing report which we will be updating later in the year.
In a poll launched in the Autumn I asked readers to give their views on which digital marketing techniques will matter most to their businesses in 2016. The question was:
Since we’re talking trends, I’m interested to hear your opinion on THE biggest trend in digital marketing as shown by what will make the most difference to your business (or your clients if you work for an agency or as a consultant), i.e. which digital marketing technique will give you the most uplift or incremental benefits?
This graph shows the results of our survey as of 8 February 2016. Our poll received over 1,500 answers, so thanks to all those who took part.
Here, for your reference, is the full alphabetical break-down of activities which helps explain the results. For example, Big Data is surprisingly high, but this includes market insight and predictive analytics
- Big Data (including market and customer insight and predictive analytics)
- Content marketing
- Communities (Branded niche or vertical communities)
- Conversion rate optimisation (CRO) / improving website experiences
- Display (Banners on publishers, ad networks social media including retargeting and programmatic)
- Internet of Things (IoT) marketing applications Marketing Automation (including CRM, behavioural Email marketing and web personalisation)
- Mobile marketing (Mobile advertising, site development and apps)
- Paid search marketing, e.g. Google AdWords Pay Per Click Online PR (including influencer outreach)
- Partnerships including affiliate and co-marketing
- Search Engine Optimisation (SEO) S
- Social media marketing including Social CRM and Social Customer Care
- Wearables (e.g. Apple Watch, activity trackers, augmented reality)
Trends in consumer purchase behaviour
Following the views from marketers and businesses, changes in consumer use of digital media and technology is core to understanding trends in digital marketing. Today’s consumer buying decision is certainly getting more complex…
The increasing complexity of the purchase decision
We’re continuing to see consumer decision behaviour increase in complexity. This example of today’s complex consumer purchase behaviour from research analysts GfK shows the complexity of today’s customer journeys across multiple devices and through time, particularly for high involvement or high-value purchases, such as insurance in this instance.
The graphic shows how involved today’s purchase decision is. Over a 35 day period it averaged 9 visits to 5 different websites amounting to 34 minutes in total. The influence of online channels is clear with 82% of purchasers researching online against 4% using offline only.
Increasing mobile usage
This year we have also seen a continued strong growth in mobile use, shown clearly by Mary Meeker’s annual mobile trends round-up from earlier in the year. So, unsuprisingly, the use of mobile marketing will continue to be one of key trends to follow in 2016.
Digital Transformation: From ‘Digital Silos’ to Integrated teams
For some time, there has been increasing talk of a need for a ‘post-digital marketing world‘ marketing world where the use of digital media and technology in marketing has become so ubiquitous we no longer complete separate “digital marketing activities” since they should be fully integrated and simply part of marketing. This thinking is partly driven by changes in consumer media consumption where they continue to consume content in different formats without consciously thinking about which devices or channels. The ‘post-digital’ thinking is also driven by problems of managing marketing activities in a business where a common problem with upskilling in digital is that ‘digital silos’ are created where different parts of marketing and their agencies don’t communicate effectively giving rise to campaigns that don’t work across media.
For example, according to an interview with TFM, HSBC global head of marketing for commercial banking and global banking and markets, Amanda Rendle, has said she has banned the word ‘digital’ to encourage her team to think beyond organisational silos. Rendle says:
“We need to go back to what marketing is, and the product is marketing. More people need to remember that, get off the drug of digital being something separate and get back to what we do best“.
She says the types of roles she is looking for might end up being called customer engineers or customer journey engineers. A key problem for HSBC, she says, is that it has an abundance of insights on customers but having staff to translate that into actions is a hindrance.
“We need customer insight roles where their job is insight but it’s also about looking at what do those insights really mean? You have so much insight now but can you tell me what we need to do? How do you take all that and turn it into something really useful for our customer? That’s what we absolutely should be doing.”
Similarly Jeff Dodds, the Chief Executive of Tele 2 Netherlands since April 2014 and previously CMO for Virgin Media speaking to the CIM Catalyst magazine in Sept 2014 says:
“To talk about digital as some kind of separate entity is to not understand it. Our lives ARE digital is not a thing, it is simply a more flexible, response and efficient way to do business.”
He continues,
“There is too much talk about roles: digital job titles, digital strategies”. Digital is not something that needs a job title. This perpetuates the myth that it is a singular, siloed thing. I find some of the terminology that is used incredibly frustrating“.
Interesting. This certainly shows the way thinking should be heading in future, but it’s a long way from the reality for many businesses who are only just starting to get to adjust to digital marketing. In his article, A “Post Digital” World, Really?, Y&R Chairman and CEO David Sable makes the case that, far from being post-digital, we are only at the beginning of being digital, and that fresh ideas can be found everywhere.
When I talk to businesses and we ask businesses to rate their digital capabilities I find that many are an early stage of adopting digital marketing techniques. Results from our new interactive “Digital Marketing Benchmarking tool” which asks about the detail of what could and should be marketing, shows that many are still at level 1 or 2 on a 5 point maturity scale.
The way I see it, at early levels of adoption you have to make the commitment to transform marketing by setting goals for digital marketing, setting an integrated digital strategy and bringing in specialist digital marketing skills – through a combination of new hires for new roles, use of agencies and re-skilling existing marketers. New marketing processes are also needed which integrate digital to the heart of strategy, investment and marketing campaigns. Naturally this can’t happen overnight, particularly since changes in marketing technology are also needed to support the integration of digital marketing, so many businesses now have digital transformation programmes to support this.
Ultimately the aim in the mature organisations should be to reduce specialist digital skills and agencies as digital becomes integrated as part of marketing activities. Digital silos should shrink and specialist Digital marketing managers should reduce in number although I believe there will always be a need for a ‘Digital Centre of Excellence’ to evaluate the latest digital marketing trends, set standards, manage technology projects and complete advanced optimisation.
The rise of the Chief Marketing Technologist
Another trend within the management of marketing today is the shift in control of marketing technology from IT and Sales to Marketing. Selecting the most relevant Martech from the increasingly complex Marketing Technology landscape is a major challenge as we now literally have thousands of different cloud services vying to be part of the Marketing Stack.
The challenge of integrating digital and traditional marketing
Our latest research on Managing Digital Marketing in 2016 suggested progress as marketers move towards integrated planning of digital and traditional activities, but there is still plenty of room for improvement with only one-quarter of companies satisfied with their level of integration across digital and traditional communications and 5% fully integrated and optimised.’
The chart certainly shows this is a challenge which many businesses are trying to meet. The most detrimental factor to ‘integrated planning’ is the lack of planning, as many companies have separate traditional marketing and digital marketing teams who work independently when it comes to planning their marketing as Amanda Rendle refers to when she says:
“In many organisations where they are behind on digital what happens is they hire in someone to be a head of digital or ecommerce as separate functions.”
“All of a sudden, that person hires a load of marketer/customer experience champions, so you end up with two marketing departments. For any organisation it’s huge waste of resource to have two teams doing the same thing. That’s the real danger
How do you see it – do we live in a “post-digital world” or do you think specific digital marketing skills and roles will be required.
To see more predictions from Smart Insights commentating on which marketing techniques you should pay attention to in 2016 see our compilation of Digital Marketing Trends for 2016. It covers social media, email marketing and s
5 Steps to Start your Career in Social Media
By:Mabdullahkhan In:Social Media & Marketing
Are you a social media addict, you think it’s the best you can do, have a wish to start career in this profession. Not to worry then! It’s not that difficult, how those so-called marketing GURUS could make you feel. If you can write well and think well then you can join the RACE.
This guide is short but fruitful if you follow it accordingly.
These are the 5 simple steps including questions to get you hired and start career in social media.
1) Are you super active on Social media?
It’s important to be an active user on all the popular social media platforms, it creates the awareness of your name prominently b/w different group of people. Being a super active user means daily interaction and keeping people involved in something interesting.
People take more interest in those users who update their social networks more often than those who login to their accounts once in a week.
Step 1 – Become Active on Social media:
- Interact with your friends and followers on a regular basis
- Always post the content of their interest
- Create and insert information on all the popular social web properties even if you don’t use them, there are tools to update them without signing in. there are many reasons to do it which you will learn by time.
2) How many people are following you?
Another crucial point in starting your career in social media business is your overall following. How many friends do you have, how many people are following you on different social networks, pages, groups, lists, directories etc does matter.
Your numbers of followers is a great way to demonstrate your power to targeted company or employer, that how you could be very beneficial for them by reaching mass audience easily and accomplishing their goals.
Step 2 – Increase your number of followers
- Increase your friends and followers on different social networks
- Make use of social properties like groups, lists, fan pages etc
3) Are you a trend setter or part of a trend?
There are two types of people on social networks. First category is for those who follows or join others conversation and trends. Lies in the second category are those who set trends and start conversations.
You got to be a trend setter to mark your name in a social media industry.
Step 3 – Break News and be a trend setter
- Be the first one to post and something and make it viral, something like breaking news, interesting videos, images etc
- Post something arguable or debatable which can pull in lot of people to speak.
- Ask questions about peoples interests or concerns.
4) Do you have your personal brand?
Personal branding on social media mainly includes your profile pictures, your Bio, your style of communication and your professionalism.
Like people create an individual’s image about their nature, life style and income in their minds, in online world it’s all same like it does in our real world or offline life. Your pictures, your words, your BIO, the stuff you post, the way you talk to them will create specific image about you in their minds; now it’s up to you how do you want to make them feel about yourself.
Step 4 – Create Personal Brand
- Select one profile picture for all your networks, and avoid changing them very often eespecially with micro blogging networks like twitter. People assess you by your profile picture then your name.
- Create and save BIO on your hard drive, and use it on all your social networks.
- Apply the style of communication your followers are satisfied with. For Example: if your targeted readers are happy with slang, casual or misspelled type of communication then you should do it else avoid this at any cost.
5) Do you Blog about social media?
If not then start doing it now, NO! Don’t run to buy yourself new domain, hosting, design, dev. And stuff, you are good to go with even free hosted blog like WordPress (example.wordpress.com) Al though if you think you can easily get domain, hosting, design, dev then you should go for as it is much better for many reasons.
Writing a good blog will increase your readership and your value; this will also increase your importance than ever.
Step 5 – Start your Blog
- Start your blog using free third party service like wordpress.com or self-hosted blog.
- Start writing about your interests and use social media to drive traffic.
- You can add snippets and source URL from other blogs to get more traffic.
- The only guide to start a new blog.
There is a lot more to learn, we will cover more topics in the future. Your comments are precious, feel to express your thoughts.
This is a guest post by Abdullah khan. If you would like to write for ShoutMeLoud, check our Guest posting guidelines.
Source: www.shoutmeloud. com
Google Mobile First Indexing Update
Google has teased on the 13th October a new change to how they will be crawling the web, with their new Mobile-first Indexing update. They have now officially announced the change. Currently, Google indexes the desktop version of the webpage, but serves a mobile version for those searching on a mobile device. In the future, Google will reverse this process, and index the mobile version first. This has significant implications for those who may have streamlined mobile versions of their pages.
Google spokesperson, Gary Illyes, has hinted a few times over the past year that a separate mobile index was in the works, but that they are having some issues getting it to work, primarily because the loss of “tokens” or data that happens between mobile websites and desktop websites due to the more streamlined mobile versions. It would seem that they have overcome this issue with the separate mobile index by changing to a mobile-first indexing approach rather than having two separate indexes, although as you will read later in this article, Google has not ruled out separate indexes just yet.
Over the past week, SEO’s have been grilling various Google spokespersons on Twitter, revealing some useful insights to the new update. This, coupled with their official announcement post provides enough information to fully prepare yourself for this update.
Mobile-first Indexing
According to their announcement, more people are using Google on a mobile device, than on a desktop. Unfortunately, Google uses the desktop version of the website to evaluate its relevance to the user, and ultimate decide on its ranking position.
According to Google:
This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
To resolve this dilemma, Google has begun experiments to make their index mobile-first. Their search index will continue to be only a single index of websites and apps, but their algorithms will (once fully rolled out) primarily the mobile version of the website’s content to rank pages, assess structured data (remember, when using structured data it needs to be visible on the webpage), and to show snippets in the search results.
Google said in the blog post that while their small-scale experiments will continue over the coming months, before ramping up the change once they are confident of a great user experience.
Google’s Recommendations
In order to help webmasters prepare for the upcoming change (which has currently been rolled out in a few select locations), they have provided some guidelines to follow:
#1 If your Mobile and Responsive website are the same
If your current responsive website, or your dynamic website currently has identical content and markup for both your mobile and desktop version, you should not need to change anything.
#2 If your Mobile and Responsive website are not the same
If you have a website where the primary content and markup is different across mobile and desktop, then you will need to make changes to your website:
#2.1 Structured markup
Google recommends that you should:
- Implement structured markup on both your desktop and mobile version.
- You should test both versions of your website (where you have a separate mobile version) in theStructured Data Testing Tool, and compare the output.
- When adding structured data to a mobile website, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document tool to verify that your mobile version is accessible to Googlebot.
6 Top Professional Website Builders for Small Businesses
6 Top Professional Website Builders for Small Businesses
Building your website is a priority, but what if you can’t afford to bring in an independent website designer? There are plenty of options you can find from a free builders list to take advantage of today.
To give you an insight into some of the options available, this guide is going to show you some of the top picks that you should consider. With 77 percent believing a poor website is a weakness, you need the right builder.
Which of these top professional website builders will you use for your small business website today?
1. Website Builder.
The Website Builder platform will help you to build a professional website in just three steps. Despite the simplicity of this platform, there are thousands of templates to choose from. And you don’t have to stick with the templates available. Every template is freely open to editing, so you can do what you like with it and make a completely unique website.
There are both SEO and integration tools that come with it, so you can cover all the requirements of a modern website. You can also use the free domain name option, but in general it’s always better to use a paid domain name so it’s truly unique.
Related: Does Your Website Say, ‘Trust Me’? It Better.
2. Wix.
Wix is one of the most well-known website platforms in the world. Other than WordPress, this is one of the best free website builders available. You can create practically anything using Wix, but it tends to work best with fashion and apparel websites.
What makes Wix stand out are the SEO link building tools that come with your free website. It’s easy to rank high when you’re using Wix. To get started all you need to do is begin embedding the various Wix templates as and when you please. Connect the media widgets and you instantly have a professional looking website at your disposal.
3. Weebly.
Weebly is another one of the more well-known website builders on this list. It’s ideal for practically any type of business because there’s a website template for practically any niche. Take advantage of the simple drag and drop system when creating your website and you can have something that even a professional designer would be proud of.
Related: 17 Ways To Immediately Improve Your Website Traffic
Weebly automatically comes with mobile friendly designs, along with compatibility with multiple browsers. One feature that you get with Weebly that you don’t get with other website builders is a personalized domain name.
4. Sitey.
Sitey comes with the drag and drop system that makes building a website to your specifications so easy. Every template has mobile responsiveness built in, as well as being compatible to Google’s best practices.
Primarily, this is a network that sticks to using plugins and extensions to make up the bulk of its functionality. The customer service available is another plus point for Sitey. It’s available 24/7 and is well-known for being one of the most helpful customer service departments of all the options on this list.
5. IM Creator.
IM Creator uses something called “Stripes,” which are pre-customizable. This website builder is one of the easiest builders to use because you can have a professional website up and running in a matter of minutes.
All the templates provided by IM Creator are retina ready, which means they are programmed to be used immediately with a live audience. All these designs can be placed onto websites that utilize hundreds of pages.
Related: How to Build a Website That Keeps Visitors Hooked
With IM Creator you don’t have to worry about hosting because you automatically gain access to guaranteed unlimited hosting and bandwidth.
6. Jimdo.
If you need an ecommerce builder, Jimdo is an option that you should seriously consider. Create an online shop without all the issues associated with making your shopping cart work by downloading one of the dedicated ecommerce themes presented by Jimdo.
It even caters to heavyweight ecommerce stores. You can check all the various options and features to make sure you have the functionality you need. While this is a free website builder, you do have a paid option available, which comes with a ton of additional features. However, the free version is more than capable of fulfilling your needs.
Finding the right website builder for you requires some thought. Consider what your site needs to thrive and the features you need to create the platform you want.
The right website builder for you is out there. You just need to search for it.
article source : www.entrepreneur. com